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Contagious

Why Things Catch On

Language EnglishEnglish
Audio Audio CD
Audio Contagious Jonah Berger
Libristo code: 11064013
Publishers Harper Collins Publishers, March 2013
Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his rese...
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Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.

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About the book

Full name Contagious
Author Jonah Berger, Keith Nobbs
Language English
Binding Audio - Audio CD
Date of issue 2013
Number of pages 6
EAN 9781442359376
ISBN 1442359374
Libristo code 11064013
Publishers Harper Collins Publishers
Weight 154
Dimensions 133 x 152 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Economics > Behavioural economics
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