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Free delivery for orders over 69.99 euro

Adding Value (RLE Marketing)

Name: Adding Value (RLE Marketing)
Brand: Taylor & Francis Ltd
SKU: 10042267
Price: 69.59 EUR
Availability: InStock
Author: Geoffrey G Jones
ISBN: 9781138965935

Brands and Marketing in Food and Drink

Geoffrey G Jones

Language

English

Book Paperback

Libristo code: 10042267

Publishers Taylor & Francis Ltd, November 2015

An international group of scholars, drawn from the United States, Europe and Australia and from a nu... Full description

Libristo code: 10042267

169 b

69.59 €

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.