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Advertising Campaign Design

Language EnglishEnglish
Book Paperback
Book Advertising Campaign Design Robyn Blakeman
Libristo code: 01248380
Publishers Taylor & Francis Ltd, July 2011
The author's step-by-step approach to campaign design dissects the creative process necessary to des... Full description
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99.00 €
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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About the book

Full name Advertising Campaign Design
Author Robyn Blakeman
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 247
EAN 9780765625533
ISBN 0765625539
Libristo code 01248380
Publishers Taylor & Francis Ltd
Weight 363
Dimensions 152 x 229 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
The Arts > The arts: general issues
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