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Auction App

How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

Language EnglishEnglish
Book Paperback
Book Auction App Heyman
Libristo code: 07181132
Publishers McGraw-Hill, April 2002
The authors--cofounders of a pioneer Internet marketing firm--detail the tools and tactics employed... Full description
? points 71 b
28.99 €
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The authors--cofounders of a pioneer Internet marketing firm--detail the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. 20 illustrations.

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