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Free delivery for orders over 69.99 euro

Body of Truth

Name: Body of Truth
Brand: John Wiley & Sons Inc
SKU: 04891013
Price: 27.34 EUR
Availability: InStock
Author: Dan Hill
ISBN: 9780471444398

Leveraging What Consumers Can't or Won't Say

Dan Hill

Language

English

Book Hardback

Libristo code: 04891013

Publishers John Wiley & Sons Inc, August 2003

In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, us... Full description

Libristo code: 04891013

67 b

27.34 €

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In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.