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Building Brands in Asia

Language EnglishEnglish
Book Paperback
Book Building Brands in Asia Tim G. Andrews
Libristo code: 13821422
Publishers Taylor & Francis Ltd, May 2017
In a global business environment characterized by volatility and change, the formation of enduring r... Full description
? points 184 b
75.69 €
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In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key metho

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About the book

Full name Building Brands in Asia
Author Tim G. Andrews, Wilson Chew
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 226
EAN 9780415549844
ISBN 9780415549844
Libristo code 13821422
Publishers Taylor & Francis Ltd
Weight 370
Dimensions 233 x 160 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Place qualifiers > Asia
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