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Buyology

Language SpanishSpanish
Book Paperback
Book Buyology Martin Lindstrom
Libristo code: 13256279
Publishers Ediciones Gestión 2000, S.A., February 2010
¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle... Full description
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¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo? En Buyology, Lindstrompresenta los sorprendentes e innovadores hallazgos de tres años deinvestigación sobre el comportamiento de 2000 voluntarios de todo elmundo mientras se le mostraban diversos anuncios, logotipos,comerciales, marcas y productos.Un libro sorprendente sobre cómo seres racionales actúan de forma tan irracional.?Una obra magnífica.? Del prólogo de Paco UnderhillBest seller del The New York Times.

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About the book

Full name Buyology
Author Martin Lindstrom, Adriana de Hassan
Language Spanish
Binding Book - Paperback
Date of issue 2010
Number of pages 224
EAN 9788498750560
ISBN 8498750563
Libristo code 13256279
Publishers Ediciones Gestión 2000, S.A.
Weight 382
Dimensions 150 x 230

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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