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Competitor Analysis - Turning Intelligence into Success

Language EnglishEnglish
Book Paperback
Book Competitor Analysis - Turning Intelligence into Success David Hussey
Libristo code: 04891826
Publishers John Wiley & Sons Inc, November 2000
This book provides a comprehensive guide for marketing and planning practitioners, managers and mana... Full description
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42.82 €
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This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the authora s practical experience.

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About the book

Full name Competitor Analysis - Turning Intelligence into Success
Author David Hussey, Per V. Jenster
Language English
Binding Book - Paperback
Date of issue 2000
Number of pages 296
EAN 9780471499916
ISBN 0471499919
Libristo code 04891826
Publishers John Wiley & Sons Inc
Weight 464
Dimensions 157 x 228 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Business competition
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