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Creating Shared Value

Eine Strategieinnovation auf Basis der Theorie U

Language GermanGerman
Book Paperback
Book Creating Shared Value Claudia Fichtenbauer
Libristo code: 09096272
Publishers Springer Gabler, December 2014
Das Streben nach Shared Value muss die Gesamtstrategie eines Unternehmens bestimmen, damit es durch... Full description
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Das Streben nach Shared Value muss die Gesamtstrategie eines Unternehmens bestimmen, damit es durch diesen Ansatz gesellschaftliche Herausforderungen lösen und zugleich seine Profitabilitätsziele erreichen kann diese These legt Claudia Fichtenbauer ihrer Forschung zugrunde. Die Autorin erarbeitet ein theoretisches Modell auf Basis der Theorie U nach C. O. Scharmer, die originär als Rahmen zur Kreierung von Innovationen gilt, und untersucht, wie der Strategieentwicklungsprozess zu gestalten ist. Auf diesen Erkenntnissen aufbauend führt sie eine qualitative Befragung zur Vollendung dieses Strategieentwicklungsprozesses durch.

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About the book

Full name Creating Shared Value
Author Claudia Fichtenbauer
Language German
Binding Book - Paperback
Date of issue 2014
Number of pages 103
EAN 9783658079833
ISBN 3658079835
Libristo code 09096272
Publishers Springer Gabler
Weight 159
Dimensions 148 x 210 x 7

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Microeconomics
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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