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Demarketing

Language EnglishEnglish
Book Hardback
Book Demarketing Nigel Bradley
Libristo code: 02659718
Publishers Taylor & Francis Ltd, October 2013
We all understand the basic principles underpinning marketing activity: to identify unfulfilled need... Full description
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We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why w

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About the book

Full name Demarketing
Author Nigel Bradley
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 240
EAN 9780415816472
ISBN 0415816475
Libristo code 02659718
Publishers Taylor & Francis Ltd
Weight 476
Dimensions 156 x 234 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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