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Design Thinking in the Automotive Industry. Creativity and Innovation

Language EnglishEnglish
Book Paperback
Book Design Thinking in the Automotive Industry. Creativity and Innovation Ellen Simon
Libristo code: 13501925
Publishers Anchor Academic Publishing, August 2016
This book explores the application of Design Thinking in the automotive industry in order to explain... Full description
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This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.

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About the book

Full name Design Thinking in the Automotive Industry. Creativity and Innovation
Author Ellen Simon
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 126
EAN 9783960670568
ISBN 3960670567
Libristo code 13501925
Weight 159
Dimensions 148 x 210 x 7
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