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Die Akzeptanz Von Augmented-Reality-Anwendungen Im Handel

Language GermanGerman
Book Paperback
Book Die Akzeptanz Von Augmented-Reality-Anwendungen Im Handel Stefanie Schreiber
Libristo code: 25389012
Publishers Springer Gabler, January 2020
Aus einem zunehmenden Interesse der Handelsunternehmen am Einsatz von Augmented-Reality-Technologien... Full description
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Aus einem zunehmenden Interesse der Handelsunternehmen am Einsatz von Augmented-Reality-Technologien ergibt sich die Frage nach der Akzeptanz dieser Anwendungen durch die Konsumenten. Vor diesem Hintergrund entwickelt und überprüft Stefanie Schreiber einen Untersuchungsansatz basierend auf dem Technologieakzeptanzmodell. Neben der klassischen Fragebogenerhebung verwendet sie Methoden des Text-Mining zur Auswertung von Online-Kundenrezensionen. Die Arbeit liefert Erkenntnisse zu den Bestimmungsfaktoren der Technologieakzeptanz und zeigt Möglichkeiten auf, Konsumentenmeinungen zur Akzeptanz zukünftig automatisiert zu gewinnen.

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About the book

Full name Die Akzeptanz Von Augmented-Reality-Anwendungen Im Handel
Author Stefanie Schreiber
Language German
Binding Book - Paperback
Date of issue 2020
Number of pages 328
EAN 9783658291624
Libristo code 25389012
Publishers Springer Gabler
Weight 460
Dimensions 148 x 210 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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