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Digital Marketing

Language EnglishEnglish
Book Paperback
Book Digital Marketing Dave Chaffey
Libristo code: 48918468
Publishers PEARSON Education Limited, May 2025
Explore how to create effective digital marketing strategies with this comprehensive textbook.Digita... Full description
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74.27 €
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Explore how to create effective digital marketing strategies with this comprehensive textbook.

Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.

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About the book

Full name Digital Marketing
Author Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
Language English
Binding Book - Paperback
Date of issue 2025
Number of pages 576
EAN 9781292738086
Libristo code 48918468
Publishers PEARSON Education Limited
Weight 1070
Dimensions 195 x 264 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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