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Driving Demand
Language
English
English
Book
Hardback
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change...
Full description
Libristo code: 09485167
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115 b
115 b
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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
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About the book
Full name
Driving Demand
Author
Carlos Hidalgo
Language
English
English
Binding
Book - Hardback
Date of issue
2015
Number of pages
204
EAN
9781137526786
ISBN
1137526785
Libristo code
09485167
Publishers
Palgrave Macmillan
Weight
508
Dimensions
243 x 162 x 21
Categories
Economics, Finance, Business & Management
>
Business & Management
>
Management & management techniques
>
Management of specific areas
>
Sales & marketing management
Economics, Finance, Business & Management
>
Business & Management
>
Sales & marketing
>
Market research
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