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simulacro de las marcas de consumo

Language SpanishSpanish
Book Paperback
Book simulacro de las marcas de consumo Raúl Arturo Sánchez Irabú
Libristo code: 07084526
Publishers EAE Editorial Academia Espanola, October 2011
En las sociedades de libre comercio se ha generado una relación muy estrecha entre el objeto de cons... Full description
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En las sociedades de libre comercio se ha generado una relación muy estrecha entre el objeto de consumo y el consumidor, a tal grado, que nuestra sociedad posmoderna ha creado una nueva forma de conocimiento. En el presente texto abordamos la realidad de las sociedades de consumo a partir de los presupuestos de Jean Braudrillard, sociólogo francés, que nos ayuda a interpretar esta realidad y llevarla al ámbito de la ética social. Para lo anterior, Karl Popper establece una plataforma téorica a la posibilidad que tiene el ser humano de ser conciente de su práctica de consumo. De tal forma, que vayamos más allá del lenguaje de las marcas, para hacer un análisis de la simulación de la realidad social, que realiza la transculturación comercial de las empresas transnacionales en diferentes ámbitos de la cultura actual.

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About the book

Full name simulacro de las marcas de consumo
Language Spanish
Binding Book - Paperback
Date of issue 2011
Number of pages 108
EAN 9783845495521
ISBN 3845495529
Libristo code 07084526
Weight 168
Dimensions 152 x 229 x 7
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