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Erfolgsfaktor Markt

Kundenorientierte Produktinnovation

Language GermanGerman
Book Paperback
Book Erfolgsfaktor Markt Elko J. Kleinschmidt
Libristo code: 06986327
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, July 2012
Über Erfolg oder Mißerfolg neuer Produkte entscheidet der Markt. Die Innovationsforscher Cooper und...
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46.94 €
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Über Erfolg oder Mißerfolg neuer Produkte entscheidet der Markt. Die Innovationsforscher Cooper und Kleinschmidt stellen die Erfolgsfaktoren für Produktinnovationen vor zeigen die Bedeutung des Lead-user-Ansatzes für die Zukunft.§

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About the book

Full name Erfolgsfaktor Markt
Author Elko J. Kleinschmidt, Horst Geschka, R. G. Cooper
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 241
EAN 9783642786884
ISBN 364278688X
Libristo code 06986327
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 385
Dimensions 155 x 235 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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