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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

Language EnglishEnglish
Book Paperback
Book Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands WILSON OZUEM
Libristo code: 25290306
Publishers Brown Walker Press (FL), December 2019
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressi... Full description
? points 121 b
49.62 €
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This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical c

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About the book

Full name Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Author WILSON OZUEM
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 386
EAN 9781627347402
ISBN 1627347402
Libristo code 25290306
Publishers Brown Walker Press (FL)
Weight 592
Dimensions 234 x 155 x 29

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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