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Hitmakers

Language EnglishEnglish
Book Paperback
Book Hitmakers Ana Andjelic
Libristo code: 46216541
Publishers Taylor & Francis Ltd, December 2024
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be... Full description
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33.78 €
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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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About the book

Full name Hitmakers
Author Ana Andjelic
Language English
Binding Book - Paperback
Date of issue 2024
Number of pages 138
EAN 9781032874463
ISBN 1032874465
Libristo code 46216541
Publishers Taylor & Francis Ltd
Weight 346
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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