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How To Write A Single-Minded Proposition

Five insights on advertising's most difficult sentence. Plus two new approaches.

Language EnglishEnglish
Book Paperback
Book How To Write A Single-Minded Proposition HOWARD IBACH
Libristo code: 19615183
Publishers Ibach Media Group LLC, May 2018
What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the... Full description
? points 33 b
13.76 €
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What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don't become this f

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About the book

Full name How To Write A Single-Minded Proposition
Author HOWARD IBACH
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 110
EAN 9780692120002
ISBN 9780692120002
Libristo code 19615183
Publishers Ibach Media Group LLC
Weight 186
Dimensions 152 x 229 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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