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Innovation and New Product Marketing (RLE Marketing)

Language EnglishEnglish
Book Paperback
Book Innovation and New Product Marketing (RLE Marketing) David F. Midgley
Libristo code: 10042662
Publishers Taylor & Francis Ltd, November 2015
This volume formulates and presents a general theory of innovative behaviour which is applicable to... Full description
? points 187 b
76.72 €
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This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which manage

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About the book

Full name Innovation and New Product Marketing (RLE Marketing)
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 296
EAN 9781138972766
ISBN 9781138972766
Libristo code 10042662
Weight 453
Dimensions 156 x 234 x 16
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