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Klassifikaciya PR - firm Rossii

Specializirovannye piar firmy Rossii: klassifikaciya, funkcii, sfery deyatel'nosti

Language RussianRussian
Book Paperback
Book Klassifikaciya PR - firm Rossii Kristina Viguro
Libristo code: 07176297
Publishers LAP Lambert Academic Publishing, September 2014
V Rossii rynok PR-agentstv razvivaetsya bystrymi tempami. Po dannym AKAR v 2012 godu reklamnyy rynok... Full description
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V Rossii rynok PR-agentstv razvivaetsya bystrymi tempami. Po dannym AKAR v 2012 godu reklamnyy rynok Rossii priros na 13%. Tol'ko v Moskve zaregistrirovano mnozhestvo organizatsiy, pozitsioniruyushchikh sebya kak PR-agentstva. Sfera deyatel'nosti podobnykh firm mnogoplanova i raznoobrazna. Bol'shinstvo iz nikh predostavlyaet polnyy kompleks PR-uslug, svyazannykh, v tom chisle, s reklamoy i marketingom.Takzhe rastet i zainteresovannost' nauchnogo soobshchestva v issledovaniyakh spetsifiki organizatsii deyatel'nosti PR-organizatsiy Rossii, tem bolee chto eta prakticheskaya sfera yavlyaetsya dostatochno zakrytoy. Proanalizirovav dannye razlichnykh reytingov, byli opredeleny pyat' vedushchikh rossiyskikh firm, zanimayushchikhsya predostavleniem kommunikativnykh uslug: AGT, "Nikkolo M", "Mikhaylov i Partnery", KROS, TWIGA PR, a takzhe byli vydeleny osobennosti deyatel'nosti kazhdogo PR-agentstva, chto pozvolilo opredelit' prioritetnye sfery deyatel'nosti kommunikatsionnykh grupp.

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About the book

Full name Klassifikaciya PR - firm Rossii
Author Kristina Viguro
Language Russian
Binding Book - Paperback
Date of issue 2014
Number of pages 64
EAN 9783659586422
Libristo code 07176297
Publishers LAP Lambert Academic Publishing
Weight 112
Dimensions 150 x 220 x 4

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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