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Markenimagekonfusion ALS Managementherausforderung

Zum Problem Einer Gedachtnisbasierten Und Point of Sale Induzierten Verwirrenden Wahrnehmung Von Marken

Language GermanGerman
Book Paperback
Book Markenimagekonfusion ALS Managementherausforderung Jan-Philipp Weers
Libristo code: 10899796
Publishers Gabler Verlag, April 2008
Jan-Philipp Weers untersucht das Phänomen Markenimagekonfusion und die Bedeutung des Point of Sale f...
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Jan-Philipp Weers untersucht das Phänomen Markenimagekonfusion und die Bedeutung des Point of Sale für dessen Entstehung. Handlungsempfehlungen für das Markenmanagement bei Herstellern und Händlern werden aufgezeigt.

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About the book

Full name Markenimagekonfusion ALS Managementherausforderung
Author Jan-Philipp Weers
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 259
EAN 9783834909497
ISBN 9783834909497
Libristo code 10899796
Publishers Gabler Verlag
Weight 367
Dimensions 148 x 210 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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