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Marketing in the 21st Century

Language EnglishEnglish
Book Paperback
Book Marketing in the 21st Century KYAMBALESA
Libristo code: 18688423
Publishers Taylor & Francis Ltd, December 2018
This title was first published in 2000:  Designed to explore the emerging challenges for marketing e... Full description
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This title was first published in 2000:  Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

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About the book

Full name Marketing in the 21st Century
Author KYAMBALESA
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 336
EAN 9781138707696
ISBN 9781138707696
Libristo code 18688423
Publishers Taylor & Francis Ltd
Weight 620

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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