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Marketing Plan Example: Virgin Atlantic Little Red

Language EnglishEnglish
Book Paperback
Book Marketing Plan Example: Virgin Atlantic Little Red James Carter
Libristo code: 05283929
Publishers Grin Verlag, November 2012
Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM... Full description
? points 39 b
16.07 €
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Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)This marketing plan includes:-Executive Summary-Corporate Objectives-Situation Review-Competitive Analysis-Perceptual Map-Market Segmentation & Targeting-Key Market Trends-Detailed SWOT Analysis-Portfolio Summary (Includes Portfolio Matrix)-PESTLE Analysis-Analysis Of The Current Market-Porters Five Forces Analysis-Strategic Objectives-Marketing Mix (7P's)-Proposed Marketing Budget

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About the book

Full name Marketing Plan Example: Virgin Atlantic Little Red
Author James Carter
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 28
EAN 9783656424192
ISBN 3656424195
Libristo code 05283929
Publishers Grin Verlag
Weight 56
Dimensions 148 x 210 x 2

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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