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Museums and Millennials

Engaging the Coveted Patron Generation

Language EnglishEnglish
Book Paperback
Book Museums and Millennials Jaclyn Spainhour
Libristo code: 22498932
Publishers Rowman & Littlefield, September 2019
Museums and Millennials offers a new and innovative approach to attracting and retaining the interes... Full description
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48.95 €
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Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

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About the book

Full name Museums and Millennials
Author Jaclyn Spainhour
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 138
EAN 9781538118580
ISBN 1538118580
Libristo code 22498932
Publishers Rowman & Littlefield
Weight 218
Dimensions 229 x 153 x 6

Categories

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > Museology & heritage studies
Economics, Finance, Business & Management > Business & Management
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