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Persuasion

Social Influence and Compliance Gaining

Language EnglishEnglish
Book Paperback
Book Persuasion Gass
Libristo code: 49770996
Publishers Taylor & Francis Ltd, March 2026
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation o... Full description
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The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.

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About the book

Full name Persuasion
Author Gass, Robert H. (California State University, Fullerton, USA), Seiter, John S. (Utah State University, USA)
Language English
Binding Book - Paperback
Date of issue 2026
Number of pages 550
EAN 9781032819716
Libristo code 49770996
Publishers Taylor & Francis Ltd
Weight 915
Dimensions 178 x 254

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Psychology > Social, group or collective psychology
Society & Social Sciences > Psychology > Occupational & industrial psychology
Society & Social Sciences > Psychology > Psychology: emotions
Society & Social Sciences > Psychology > Cognition & cognitive psychology
Society & Social Sciences > Politics & government
History & Archaeology > History
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