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Planning Focus Groups

Name: Planning Focus Groups
Brand: SAGE Publications Inc
SKU: 04683604
Price: 50.94 EUR
Availability: InStock
Author: David L. Morgan
ISBN: 9780761908173

David L. Morgan

Language

English

Book Paperback

Libristo code: 04683604

Publishers SAGE Publications Inc, September 1997

David L Morgan covers the wide range of practical tasks that need to be done in the course of a rese... Full description

Libristo code: 04683604

124 b

50.94 €

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David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools.