RenDanHeYi

A Book You Can't Miss for Enterprise Digital Transformation

企业数字化转型不可错过的好书

Haier Group's steady development over nearly 40 years has undoubtedly set a benchmark and model for Chinese enterprises. Haier's success lies not only in providing tens of thousands of home appliance models to society, but also in its spirit of keeping pace with the times and its willingness to self-renovate. This book approaches Haier's unique management model-RenDanHeYi-from a practical perspective. It is the result of experience, practice, observation, and further practice. The numerous cases in this book are drawn from internal Haier materials that have never been made public before. With Haier Group's consent, this book makes them available for the first time, to satisfy the entrepreneurial thirst for knowledge and the great attention paid to Haier by all sectors of society.

海尔集团近40年的稳健发展无疑是中国企业学习的标杆和楷模，海尔的成功不仅是它为社会提供了几万个型号的家电产品，而是它力求与时俱进、不惜自我否定的精神。本书从实践的角度来写海尔独创的管理模式--人单合一。这本书是体验、实践、观察、再实践的过程本书所涉及的大量案例来自海尔内部资料，之前并未公开，在征得海尔集团同意后，本书首次公开，以飨企业家求知如渴的精神和社会各界对海尔的极度关注。

Liu Chunhua is a renowned senior professional manager in China, holding a Ph.D. in Management from Nankai University. He serves as a professor for EMBA programs at Tsinghua University and Peking University, and is a management expert who combines practical and theoretical approaches, integrating the four dimensions of government, academia, research, and enterprise. He formerly served as Brand Marketing Director of Haier Air Conditioner and Executive Vice President of Sacon Group. Currently, he is Chairman of Huashang Zhiye Enterprise Management Company, as well as Deputy Director of the Brand Development Department and Expert Committee Member of the Brand China Strategic Planning Institute.

刘春华，中国著名高级职业经理人，南开大学管理学博士，清华大学和北京大学EMBA课程班教授，"政学研企"四体合一的实战派和理论派相结合的管理专家。海尔空调原品牌营销总监，帅康集团原常务副总裁，现任华商智业企业管理公司董事长，品牌中国战略规划院品牌发展部副主任、专家委员。