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Reputation Transfer to Enter New B-to-B Markets

Name: Reputation Transfer to Enter New B-to-B Markets
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01738108
Price: 118.1 EUR
Availability: InStock
Author: Christine Falkenreck
ISBN: 9783790823561

Measuring and Modelling Approaches

Christine Falkenreck

Language

English

Book Hardback

Libristo code: 01738108

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, November 2009

This book focuses on the development and cross-cultural testing of a construct of reputation rooted... Full description

Libristo code: 01738108

288 b

118.10 €

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This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate.