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Scientific Advertising

Language EnglishEnglish
Book Paperback
Book Scientific Advertising Claude Hopkins
Libristo code: 08771967
Publishers Merchant Books, February 2014
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Ma... Full description
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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

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About the book

Full name Scientific Advertising
Author Claude Hopkins
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 88
EAN 9781603866361
ISBN 9781603866361
Libristo code 08771967
Publishers Merchant Books
Weight 148
Dimensions 154 x 230 x 6

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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