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Strategic Foresight
Language
English
English
Book
Hardback
Scenario planning is the principles, methods, and techniques for looking forward into the future and...
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Libristo code: 04555893
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Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.
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About the book
Full name
Strategic Foresight
Author
Alfred Marcus
Language
English
English
Binding
Book - Hardback
Date of issue
2009
Number of pages
209
EAN
9780230611726
ISBN
0230611729
Libristo code
04555893
Publishers
Palgrave Macmillan
Weight
477
Dimensions
152 x 229 x 20
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