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Strategy and Performance

Achieving Competitive Advantage in the Global Marketplace

Language EnglishEnglish
Book Paperback
Book Strategy and Performance A. Ghobadian
Libristo code: 13808692
Publishers Palgrave Macmillan, December 2003
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and chan... Full description
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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

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About the book

Full name Strategy and Performance
Author A. Ghobadian, N. O'Regan, D. Gallear
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 316
EAN 9781349512652
ISBN 1349512656
Libristo code 13808692
Publishers Palgrave Macmillan
Weight 454
Dimensions 127 x 203 x 19

Categories

Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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