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Strategy Builder - How to Create and Communicate More Effective Strategies

Language EnglishEnglish
Book Hardback
Book Strategy Builder - How to Create and Communicate  More Effective Strategies Stephen Cummings
Libristo code: 04952261
Publishers John Wiley & Sons Inc, March 2015
The effective conditions for selling a strategy are not that different from a public presentation or... Full description
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The effective conditions for selling a strategy are not that different from a public presentation or a coach seeking to get his players to change tack. For a new approach to succeed you need 'buy in'. Billy Beane's Oakland A's viewed the new equations that would change the game of baseball with suspicion and contempt, until his assistant pitcotrliazed them in terms of the geometries of baseball with which they are familiar (a step nicely captured in the movie Moneyball). Similarly, your stakeholders (bosses, employees, peers, government officials, and investors), are already making judgments about how much they will engage with you and your strategy within seven seconds of you beginning to explain it. They (and you) are making strategic decisions at a glance. So how do you best captivate your potential stakeholders in your strategic endeavours? Over the past 5 years, partly as a result of the increasing use of digital learning materials, there has been a rush of 'visual guides'. Cummings and Angwin have refined this approach to combine a quick guide to key management frameworks with an interactive 'how to adapt the model' approach plus comments and tweets from experts around the world.

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About the book

Full name Strategy Builder - How to Create and Communicate More Effective Strategies
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 256
EAN 9781118707234
ISBN 1118707230
Libristo code 04952261
Weight 1064
Dimensions 235 x 239 x 26
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