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Value Proposition Design

Entwickeln Sie Produkte und Services, die Ihre Kunden wirklich wollen Die Fortsetzung des Bestsellers Business Model Generation!

Language GermanGerman
Book Paperback
Book Value Proposition Design Alexander Osterwalder
Libristo code: 09105703
Publishers Campus Verlag, February 2015
Die Entdeckung der Must-have-Formel§§Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Qu... Full description
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35.79 €
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Die Entdeckung der Must-have-Formel§§Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Quote an Flops immens. Mit Alexander Osterwalders "Value Proposition Design" wäre das nicht passiert! Der Erfinder von "Business Model Generation" liefert die kreative Bauanleitung für innovative Produkte. Sein Ziel: Schluss mit sinnlosen Dingen, die keiner will. Mit Osterwalders bewährtem Canvas-Konzept entsteht spielerisch die perfekte Passform zwischen Produkt und Kunde. Praxisorientiert zeigt das Buch, wie aus der Idee ein Must-have wird. Ein Onlineservice mit Tools, Tests und Fallstudien sowie die Schnittstelle zur Business-Model-Generation-Community ergänzen das Powerpaket. Der neue Osterwalder mit Haben-wollen-Effekt!

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About the book

Full name Value Proposition Design
Author Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, T. A. Wegberg
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 316
EAN 9783593503318
ISBN 359350331X
Libristo code 09105703
Publishers Campus Verlag
Weight 824
Dimensions 191 x 243 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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