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Yield Management

Strategies for the Service Industries

Language EnglishEnglish
Book Paperback
Book Yield Management Una McMahon-Beattie
Libristo code: 04732681
Publishers Cengage Learning EMEA, February 2001
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applica... Full description
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113.66 €
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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

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About the book

Full name Yield Management
Language English
Binding Book - Paperback
Date of issue 2001
Number of pages 368
EAN 9780826448255
ISBN 0826448259
Libristo code 04732681
Weight 632
Dimensions 171 x 243 x 22
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