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Zaltman Metaphor Elicitation Technique

Name: Zaltman Metaphor Elicitation Technique
Brand: Vibrant Publishers
SKU: 47181005
Price: 84.07 EUR
Availability: InStock
Author: Gerald Zaltman
ISBN: 9781636513607

Gerald Zaltman

Vibrant Publishers

Language

English

Book Paperback

Libristo code: 47181005

Publishers Vibrant Publishers, January 2025

Dive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman... Full description

Libristo code: 47181005

205 b

84.07 €

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Dive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman Metaphor Elicitation Technique by Gerald Zaltman. This pioneering work unveils the groundbreaking technique that revolutionized market research, enabling marketers to uncover subconscious thoughts and emotions driving consumer decisions. By exploring the intricate layers of metaphor, Zaltman demonstrates how to elicit insights that traditional methods often overlook, offering a pathway to truly connect with audiences.

Whether you're a marketing professional seeking innovative tools, an academic exploring consumer psychology, or a business leader aiming to align your strategies with customer needs, this book provides an indispensable framework for meaningful engagement. Rich with case studies and practical applications, it's a must-read for anyone aiming to elevate their marketing research capabilities. Discover the intersection of science and creativity in marketing and unlock the potential of deeper consumer connections.