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Kunstkollaborationen im Luxusmarkenmanagement

Kunst als strategisches Instrument der Markenwertsteigerung

Language GermanGerman
E-book Adobe ePub DRM
Publishers Springer Gabler, May 2026
Dieses Fachbuch zeigt, warum Kunstkollaborationen zu den wirkungsvollsten Strategien moderner Luxusm... Full description
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38.21 €
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Dieses Fachbuch zeigt, warum Kunstkollaborationen zu den wirkungsvollsten Strategien moderner Luxusmarkenführung gehören – von Kunstevents über Limited Editions, In-Store Installations, Windows Merchandising bis hin zu Art Foundations. Denn auch Luxusmarken müssen in einer schnelllebigen Welt geprägt durch Austauschbarkeit und Konsumwandel kulturell relevant bleiben. Die Autorin erklärt die historischen Wurzeln, psychologische Effekte, ökonomische Wirkmechanismen und strategische Potenziale dieser besonderen Form der Markenführung und ergänzt sie um Best Practices internationaler Luxusmarken und exklusive Experteninterviews. Ein fundiertes und anwendungsorientiertes Werk für alle, die Luxusmarken erfolgreich in die Zukunft führen wollen.

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About the book

Full name Kunstkollaborationen im Luxusmarkenmanagement
Author Franziska Scheuerle
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2026
EAN 9783658505806
Libristo code 52509363
Publishers Springer Gabler
Series Business and Economics (German Language)

Categories

Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies
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