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Language GermanGerman
E-book Adobe ePub DRM
E-book Reality Bites Thomas Siegner
Libristo code: 41076010
Publishers Haufe, August 2014
B2B-Marketing in Wirklichkeit: Dieses Buch bietet Inspiration und Ansto zur Weiterentwicklung der ei... Full description
? points 124 b
50.83 €
In stock Immediate digital delivery


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B2B-Marketing in Wirklichkeit: Dieses Buch bietet Inspiration und Ansto zur Weiterentwicklung der eigenen Arbeit. Alle Beitragsautoren sind oder waren erfolgreiche Marketingleiter im Business-to-Business und gehoren dem Marketing Benchmark Circle an. Profitieren Sie vom geballten Erfahrungsschatz der Marketing-Profis, die in zwolf Kapiteln die wirklich relevanten Themen des B2B-Marketings fur Sie bundeln und zeigen, wie es funktioniert und worauf es ankommt. Inhalte:- Mehrwert durch vertriebsorientiertes Marketing- Unternehmenswert steigern durch Branding- Mitarbeiter als Markenbotschafter- Unternehmensentwicklung durch Marktanalyse, Portfoliomanagement, Open Innovation- Budgetstrukturen im Wandel- Medien- und ressortbergreifendes Management von Content- B2B-Marketing im Mittelstand u.v.m.

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About the book

Full name Reality Bites
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2014
EAN 9783648056981
Libristo code 41076010
Publishers Haufe
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