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Brick by Brick

Name: Brick by Brick
Brand: Cornerstone Digital
SKU: 40207134
Price: 9.17 EUR
Availability: InStock
Author: Bill Breen
ISBN: 9781448184545

How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Bill Breen

David Robertson

Thomas Vincent Kelly

Jezik

Engleski

Audio knjiga MP3

Nakladnici Cornerstone Digital, lipanj 2013

LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. W... Cijeli opis

Libristo kod: 40207134

22 b

9.17 €

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LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, the authors of Brick by Brick not only chart each twist in the company's story but explain precisely what went wrong and how it was fixed. Their clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.