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Value Theme Comparison Using Computerized Content Analysis

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Value Theme Comparison Using Computerized Content Analysis Goran Mitrovich
Libristo kod: 06955619
Nakladnici LAP Lambert Academic Publishing, lipanj 2009
This study searched for value themes of generation Y in their reportage of pre Y2K 1999 and post Y2K... Cijeli opis
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This study searched for value themes of generation Y in their reportage of pre Y2K 1999 and post Y2K 2000 computer bug countdown. The University of Minnesota's The Daily serves as the social artifact for analysis while The Chronicle of Higher Education serves as an academic elite social artifact. The top value themes found by category frequency count for both papers were the same for pre Y2K 1999 STRONG and Post 2000 ACTIVE. A four group (2 by 2 matrix) chi square test for independence showed significance for frequency count distribution in both papers' use of a strong value theme in their pre Y2K 1999 articles. The significance of 1999's pre Y2K top value theme strong, carried over to The Chronicle's post Y2K 2000 reportage, but not The Daily's reportage of post Y2K.

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Informacije o knjizi

Puni naziv Value Theme Comparison Using Computerized Content Analysis
Autor Goran Mitrovich
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2009
Broj stranica 196
EAN 9783838303628
Libristo kod 06955619
Nakladnici LAP Lambert Academic Publishing
Težina 295
Dimenzije 152 x 229 x 11

Kategorija

Computing & Information Technology > Information technology: general issues
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