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Actionable Web Analytics - Using Data to Make Smart Business Decisions

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Actionable Web Analytics - Using Data to Make Smart Business Decisions Jason Burby
Libristo kod: 04881035
Nakladnici John Wiley & Sons Inc, svibanj 2007
Knowing everything you can about each click to your Web site can help you make strategic decisions r... Cijeli opis
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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.

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Informacije o knjizi

Puni naziv Actionable Web Analytics - Using Data to Make Smart Business Decisions
Autor Jason Burby, Shane Atchison
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2007
Broj stranica 288
EAN 9780470124741
ISBN 0470124741
Libristo kod 04881035
Nakladnici John Wiley & Sons Inc
Težina 578
Dimenzije 188 x 233 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Business strategy
Computing & Information Technology > Information technology: general issues > Internet: general works
Computing & Information Technology > Digital lifestyle > Internet guides & online services
Computing & Information Technology > Databases > Data capture & analysis
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