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Savjetnik za kupnju
Engleski
40 b
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Why can a change project hit every milestone on the timeline, have an approved budget and flawless communication, and still change nothing about how people actually work? This book was born from watching that same scene repeat itself in consulting, and translates that into something useful for you: it will show you everything no one ever told you about why change doesn't stick-even when you've done everything right.
The answer isn't better project management. It's behavioral architecture-the invisible layer of design that determines whether people genuinely adopt a change or simply survive it.
Written from over a decade of hands-on consulting experience delivering organizational change for large-scale clients across the US, Europe, and Latin America, this is not a theoretical model. It is a field guide for practitioners who are tired of watching well-executed projects fail to move people.
If you work in change management, HR, project delivery, or organizational transformation-this book was written for you.
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