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AdValue

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga AdValue Leslie Butterfield
Libristo kod: 17871044
Nakladnici Taylor & Francis Ltd, lipanj 2017
Advalue is organised into four sections, according to where the advertising effect is to be seen: Co... Cijeli opis
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Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

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Informacije o knjizi

Puni naziv AdValue
Autor Leslie Butterfield
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2017
Broj stranica 256
EAN 9781138441101
ISBN 9781138441101
Libristo kod 17871044
Nakladnici Taylor & Francis Ltd
Težina 454
Dimenzije 156 x 234

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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