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Advances in Advertising Research XIII

Frontiers of Advertising: Re-considering Its Shapes and Forms

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Advances in Advertising Research XIII Daria Gunina
Libristo kod: 44611501
Nakladnici Springer, Berlin, srpanj 2024
This book provides insights into modern advertising's evolving landscape, revealing how digital inno... Cijeli opis
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This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.

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Informacije o knjizi

Puni naziv Advances in Advertising Research XIII
Autor Daria Gunina, Martin K.J. Waiguny
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2024
Broj stranica 252
EAN 9783658439354
Libristo kod 44611501
Nakladnici Springer, Berlin
Težina 460
Dimenzije 148 x 210

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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