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Advances in Digital Marketing and eCommerce

Second International Conference, 2021

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Advances in Digital Marketing and eCommerce Francisco J. Martínez-López
Libristo kod: 39193122
Nakladnici Springer Nature Switzerland AG, svibanj 2022
This book highlights the latest research articles presented at the second Digital Marketing & eComme... Cijeli opis
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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

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Informacije o knjizi

Puni naziv Advances in Digital Marketing and eCommerce
Autor Francisco J. Martínez-López, David López López
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2022
Broj stranica 336
EAN 9783030765224
Libristo kod 39193122
Nakladnici Springer Nature Switzerland AG
Težina 534
Dimenzije 155 x 235 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
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