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Advertising

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Advertising Frank Jefkins
Libristo kod: 04047875
Nakladnici PEARSON Education Limited, veljača 2000
This best-selling book looks at the structure and organisation of the industry, how campaigns are co... Cijeli opis
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72.62 €
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This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

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Informacije o knjizi

Puni naziv Advertising
Autor Frank Jefkins
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2000
Broj stranica 416
EAN 9780273634355
ISBN 0273634356
Libristo kod 04047875
Nakladnici PEARSON Education Limited
Težina 610
Dimenzije 157 x 232 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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