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Knjiga Advertising Mara Einstein

Advertising

Jezik

Engleski

Knjiga Tvrdi uvez

Knjiga Advertising Mara Einstein

Libristo kod: 15235097

Nakladnici Oxford University Press Inc, svibanj 2017

Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed... Cijeli opis

Libristo kod: 15235097

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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impacton our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

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Libristo ima najveći izbor literature na stranim jezicima. Zato svoje knjige kupujem ovdje.

Informacije o knjizi

Puni naziv Advertising

Autor Mara Einstein

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2017

Broj stranica 256

EAN 9780190625887

ISBN 9780190625887

Libristo kod 15235097

Nakladnici Oxford University Press Inc

Težina 406

Dimenzije 219 x 148 x 15

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising

Law > Laws of specific jurisdictions & specific areas of law > Entertainment & media law > Advertising, marketing & sponsorship law

Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries

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