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Alternative Market Research Methods

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Alternative Market Research Methods David Longbottom
Libristo kod: 10035501
Nakladnici Taylor & Francis Ltd, rujan 2016
Traditional research methods in marketing can be illuminating when used well, but all too often thei... Cijeli opis
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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Metho

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Informacije o knjizi

Puni naziv Alternative Market Research Methods
Autor David Longbottom
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 312
EAN 9781138843721
ISBN 9781138843721
Libristo kod 10035501
Nakladnici Taylor & Francis Ltd
Težina 494
Dimenzije 157 x 237 x 26

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
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