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Analyzing Attachment and Consumers' Emotions

Name: Analyzing Attachment and Consumers' Emotions
Brand: IGI Global
SKU: 18743323
Price: 192.14 EUR
Availability: InStock
Author: Giuseppe Pedeliento
ISBN: 9781522549840

Emerging Research and Opportunities

Giuseppe Pedeliento

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 18743323

Nakladnici IGI Global, veljača 2018

Examines the application of attachment theory to consumer brands and products. Featuring coverage on... Cijeli opis

Libristo kod: 18743323

466 b

192.14 €

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Medicina Interna. Perlas y secretos Lewis Landsberg

Meki uvez

95.91 €

Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is aimed at marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.