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Art/Commerce

Name: Art/Commerce
Brand: Transcript Verlag
SKU: 02309639
Price: 29.37 EUR
Availability: InStock
Author: Maria A. Slowinska
ISBN: 9783837626193

The Convergence of Art and Marketing in Contemporary Culture

Maria A. Slowinska

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02309639

Nakladnici Transcript Verlag, rujan 2014

This book compellingly argues how and why art and marketing often look alike today. Combining the hi... Cijeli opis

Libristo kod: 02309639

71 b

29.37 €

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This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.